Have you ever made a promise you can’t keep? Sometimes it’s harmless, like “we can totally get coffee next week!” Other times, it can be a little more serious…like committing to donate $220,000 when you only have $1,000. Danni Messina learned that lesson the hard way.
19-year-old Messina wanted to give back during the holiday season, so around Thanksgiving she decided to use social media to raise money for St. Jude’s Children’s Hospital. The hospital is her sorority’s designated, so she figured it was a perfect fit.
“It hit me that it’s a reality for many people that they’ll have to spend their holidays in the hospital,” Messina said. “I felt I had to do something to make their holidays a little bit better.”
On Twitter, Messina posted that she would donate 25 cents for every “favorite” of her tweet, and 50 cents for every retweet. The college student figured she’d have to donate about $1,000 to the charity, which she was fully prepared to do.
What she wasn’t prepared for, though, was her tweet to go completely viral.